How Social Media Marketing Can Help Your Business

The digital era has changed the way consumers interact to businesses, making it a highly competitive space. Social media marketing (SMM), which is a direct-marketing method based on customer interaction, allows marketers to build brand awareness and drive traffic to websites, as well as increase sales by tracking the user’s data. This is a place where companies can create human personas in a manner that their customers can identify with.

Article written by Emily C.

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